Marketing is an essential tool for any business, whether you operate online or offline. To devise an effective marketing campaign, you need a lot of data. After all, it is pointless trying to target customers who have no interest in what you are selling. Unfortunately, there is so much available data out there that sorting the wheat from the chaff is a time-consuming exercise.

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In this post, we are going to highlight some of the best data collection apps and software solutions. These apps can be used online and offline. Check them out before you start thinking about paid media and planning a comprehensive marketing campaign, as the best approach in marketing is to try several different strategies.

iFormBuilder

iFormBuilder is handy if you want to replace clipboards and sheets of paper with technology. Download the iFormBuilder app and create your own mobile collection form. You can send your team out into the field to collect data on all manner of things, which can then be used to inform your marketing efforts. This app comes with 10 forms and 100 records. You can use it anywhere and add information to your database on the go.

Content Explorer from Ahrefs

Content Explorer is one of the most powerful data collection tools right now. It is very popular with content marketers and SEO experts, as it can be used to search for popular articles based on performance stats. Search by keyword and filter by criteria such as domain rating, word count, and traffic. This is the tool you need if you want content marketing to be a key part of your marketing campaign. Try Content Explorer for free by taking advantage of a free trial.

SpyFu

Use Spyfu to find out which keywords your competitors are using and how profitable they are. This helps you create more profitable online ads. You can search for your competitor’s domain and analyze the keywords they have used. You can also use SpyFu to monitor their rankings on search engines. Try SpyFu for 30-days and if it doesn’t do anything for you, get your money back.

Tableau

Tableau is a software solution that helps you harvest business intelligence and analyze data. It lets you file data in an intuitive way. Use Tableau to view the data in a way that makes it more understandable. Whether you want to store the data or disseminate it to other people, Tableau is very easy to use. Create simple reports and use it to offer valuable insights for your next marketing campaign.

Altitude

Altitude is a valuable tool for anyone who needs to dig deep into customer trends and behaviors. Analyze data across many different marketing channels and use these insights to make better marketing decisions. Altitude provides all the data you need about your customer’s journey using multiple devices.
This is just a small sample of useful apps and software tools out there. Always read reviews before you try a tool, so you know exactly what you’re getting for your money.