Apple's 'It's only rock and roll' event is live right-now and as expected there are some major announcements coming our way, first as expected iPhone OS 3.1 is announced as a free upgrade for existing iPhone/iPod Touch 3.0 users available from today - as already warned if you own a unlocked iPhone don't rush and push that tempting upgrade button in iTunes.
In some other exciting news iTunes 9 is soon going to be available for download with lots of new exciting features being unveiled right now.
Apart from a visually revamped iTunes store their is quite a lot offered into this major update as follows.