Advertisers are always looking for new ways to bypass consumer ad-blindness and innovating new tactics to achieve that. Sky Deutschland has now developed a technology that transfers audio messages from train windows directly and silently into commuters' heads.
Sky Go - The talking window transforms a normal silent window to a completely new audio message delivery medium. The technology makes use of a special transmitter attached to the windows releasing inaudible high-frequency oscillations that are converted to sound directly inside the brain bypassing the ear completely. Passengers leaning their head against the window will "hear" adverts "coming from inside the user's head" while nothing is audible to nearby commuters. As spooky and as intrusive this might seem, the technology is already here and asking train commuters to install the SkyGo mobile entertainment app - do watch the technology in action from the video posted below (click the image below for video).
Comments
What a horrible idea! you
What a horrible idea! you can't even turn it off when all you want to do is take a nap!
you can't even turn it off. never never ever give up ...
well there is a small and simple solution for this proplem!
from now on we have to take a hammer on our travel ;)
Audio ads directly into brains
Horrible intrusion into the privacy of commuters. It should not be allowed at any cost.
silent windows.
A great marketing idea but with all kids of negative consequences for:
a) small business. All business could be directed to those big corporations who could afford to buy or rent the technology.
b) Social control of populations, you imagime the fun that left and right extremist and religious fanatics would have with that kind of technology
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