Google is definitely looking to expand its revenue sources, after allowing third-party advertisements onto its network, the company has announced the launch of Adsense for RSS feeds through Feedburner, starting with selected few publishers this week the company plans to roll-out the product to all publishers soon.

While Microsoft is making every effort to get Yahoo! under its hood, Yahoo is having some impressive plans for upcoming days, few days ago Yahoo unveiled preview of their latest unified advertising platform dubbed - "Yahoo AMP (Yahoo Ad Management Platform)", the system greatly simplifies the whole process of buying and selling online ads on company’s expanding partner network.

With this new system advertisers will be able to target ads by demographic, geographic and online behavioral patterns of the visitors, with the recent acquisition of DoubleClick by Google this sector will definitely see tough competition for both the companies.