Yahoo acquired web analytics company IndexTools April this year and now has re-branded the service as Yahoo! Web Analytics expanding it out to more new users, The powerful enterprise site analytics service is already available to advertisers working with Yahoo enabling them to visualize key performance indicators in an easy to use fashion.
Unlike many other similar web-analytics services which take 24-48 hours to process data and present reports after data-collection (read Google Urchin), Yahoo Web Analytic provides near real-time data-analysis of visitors experience on your website, allowing you to watch new ad-campaign performance and make quick changes to optimize your budget.