With their new ad-campaign Microsoft is targeting our cellphone usage behavior which has made us get cut-off from our surroundings as we keep our heads down constantly opening and closing applications, sorting, texting and searching for things. Promoting the most powerful feature of Windows Phone 7 platform "Live Tiles" the ad-campaign plans to tell how the new WP7 smart design will help people get information faster and easier.

Microsoft Windows Phone 7 has received good reviews so far and here is another video showing WP7 in action.