Reliance Jio launched by Mukesh Ambani started the #DataGiri ("data bullying" in English) wars, and other Indian telecom players are now jumping-in with free data offers to retain customers with them.

Airtel, the largest provider of mobile telephony and second largest provider of fixed telephony in India has now buckled up to counter Reliance 4G competition by offering free 1GB of 4G data with a validity of 28 days to 90 days depending on the customer cellular-circle.