When it comes to doing business, we don't expect any foul-play by big corporations like Facebook - but, that does not seems to be the case here. As you can see from the official pitch of facebook ads, these ads are supposed to be highly targeted and should result in engagement. However, this is not what advertisers are experiencing - as an example the "US Department of State" spent $630,000 to acquire 2 million likes to their Facebook page only to realize that only 2% of these were engaged. Advertisers are seeing that not only the "Likes" supplied are from fake profiles, but they are way off target even when opting for strict demographic boundaries to promote the content on. Do watch the excellent video posted below on what facebook is selling and what advertisers are getting.

Facebook has been testing the "Pay to promote" feature on "Pages" for some time now, this feature has now been rolled out to some personal accounts as well.

As you can see in the images posted below Facebook prompted me to promote an "birthday wish" personal message by paying for it, paying to promote an post results in higher placement of item in newspost ensuring greater visibility. It seems facebook has now started to "LIKE" your wallets, hope they do not push the envelope too far.

Facebook Ads is the perfect place to start your social advertising campaign, and here is a chance to grab a €50 (~65 USD) worth of free Facebook PPC advertisement coupon absolutely free for everyone.